Case Studies in Market Research & Product Development Vol.II

Case Volume Edition: II
Pages : 380;

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Case 01	Marketing Research at P&G
Case 02	Bose Corp.: Better Sound through Research or Better Sales through Marketing?
Case 03	Pfizer's Torcetrapib Failure: The Risks of New Drug Development
Case 04	Coach Inc.: From Staid to Stylish
Case 05	Failure of New Coke
Case 06	Match.Com - The World's Leading Online Personals Site
Case 07	Unilever's "Real Beauty" Campaign for Dove
Case 08	Google and its TV Ads Program
Case 09	Tata Motors: Serving an 'Ace' for Success
Case 10	iRobot's Roomba: Bringing Robots into Homes
Case 11	Merck's New Product Development and Launch Strategy for Januvia
Case 12	Multi-Branding Strategy of Videocon Industries In The Consumer Durables Sector
Case 13	Sustainable Packaging Practices at Lush Fresh Handmade Cosmetics
Case 14	Apple iPod's Promotional and Positioning Strategies
Case 15	Body Shop Brand: Repositioning to Target the 'Masstige'Segment and Impact of its Acquisition by L'Oréal
Case 16	The Maggi Brand in India: Brand Extension and Repositioning
Case 17	GlaxoSmithKline's Marketing Strategy for Requip: A Case Study in Product Lifecycle Management
Case 18	Toyota Prius: A Case in New Product Development
Case 19	Guatemala: Evolving 'The Soul of the Earth'
Case 20	Advertising Research Helps Amul Challenge Kwality Walls
Case 21	Product Management at Maruti Udyog Limited
Case 22	Max New York Life - The 3P Strategy
Case 23	Crisis Management: Dealing with a Product Crisis